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Crazy Sh*t In Real Estate with Leigh Brown

Crazy Sh*t in Real Estate!—a podcast that will shatter the HGTV-induced veneer of real estate, and celebrate the challenges of working in this wild, wacky business.
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Crazy Sh*t In Real Estate with Leigh Brown
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Now displaying: October, 2017
Oct 20, 2017

Snow boots or cowboy boots? Pizza or salad? Director of Marketing Frankee Chapa talks about the difference between real estate in Maine and Texas, the “real estate 15” (or 30) and ways to combat it, and the importance of putting your best out there, whether it’s your personal appearance or your MLS photos.

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience.

Time Stamped Show Notes:

  • 00:50 – As the Director of Marketing for an office, Frankee works in San Antonio, Texas and has been in real estate for about 6 years, starting in Maine
  • 01:42 – She likes to discuss the difference between the real estate business in Maine vs. Texas
    • 01:50 – small town vs. city, rural vs. urban, only small business vs. tons of options
    • 02:30 – the “real estate 15” (or maybe more like 30!) instead of the “freshmen 15” because of the number of builders, warranty companies, etc. etc. that feed you unhealthy food all the time
    • 03:16 – Frankee schedules these meetings and tries to push for healthier food
  • 04:20 – How do you keep your realtors from getting fat?
    • 04:24 – Health challenges each month like drinking a gallon of water or exercising for 30 minutes each day
    • 04:54 –In real estate you care about your image and show that with outfits and your outward appearance
  • 05:15 – What else is different between Maine and Texas, besides the “real estate 15/30”?
    • 05:20 – In Maine you always keep your snow boots in your trunk, in Texas they’re replaced with cowboy boots
    • 05:52 – The outfits are very different, in Texas they’re big and beautiful and in Maine they’re more simple
  • 06:13 – The importance of dress
  • 06:10 – Dress like a professional that is handling your client’s important asset
  • 6:30 – If you dress like you care, it changes the way you carry yourself
  • 07:04 – The agents in Texas look dressy with a good pair of cowboy boots
  • 07:20 – The number of agents: In Maine there were 900, ½ of which were probably part-time, and in Texas there are 10,000
  • 08:00 – It seems like there is less competition in Maine, but it’s a head game because not all agents are good and hardworking, so the pool of good agents is small wherever you go
  • 08:23 – Many realtors don’t focus on professional photos, marketing, and what clients want
  • 08:58 – Frankee saw a realtor who took photos of a property, took a screenshot on their phone of the photo, then actually uploaded that to the MLS for buyers to see
  • 09:26 – This was a bigger company and Frankee is surprised that it was allowed by the company and the client
  • 10:15 – Taxidermy room on MLS...appropriate?
  • Frankee works at ReMaxx North San Antonio: Website

3 Key Points

  1. Maintain your personal appearance – beat the “real estate 15” with challenges at the office.
  2. Every state has its style, but always keep it classy!
  3. No matter how competitive your market, stand out with quality, professional work.

Credits

Oct 17, 2017

Not feeling the love?—Pinky sure wasn’t when a client decided to critique everything from her dress to “the old lady in the bathroom.” While the haters were busy hating, Pinky decided to keep on taking control of the real estate game with creative videos, unique property stories, and...septic tanks? 

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience.

Time Stamped Show Notes:

  • 00:56 – Today’s guest is an amazing force in real estate with incredible social media and marketing skills
  • 01:06 – “Pinky Knows Naples” is the name of her show
  • 02:20 – Client story: Pinky loves using video for properties, her community, and everything in her life and appreciates constructing criticism
  • 03:25 – During a walkthrough she told her artist-type client to be aware of her art and paint and how it may be perceived by potential buyers
  • 05:36 – She and videographer still filmed the property and the client didn’t like it but didn’t provide constructive criticism
  • 06:30 – She had held a viewing party of the 3-minute video and finally told Pinky that she thinks she “slouches too much”
  • 07:45 – She doesn’t normally share that she had a chronic lung disease as a child that affects her posture, but she shared this with the client, apologizing if it affected the video
  • 08:24 – Client then states that she looked like she was going to “fall out of her dress,” and there was some “old lady in the bathroom,” revealing that the “viewing party” was of multiple of her real estate videos
  • 09:40 – That “old lady in the bathroom” was helping share the story of her home because she loved her bathroom and the vanity
  • 10:30 – Pinky felt like the client was so critical and didn’t understand the concept, and they couldn’t work together because the client couldn’t be made happy and even wanted Pinky’s commission reduced if an offer was less than the asking price
  • 11:50 – “How do I get comfortable in front of the camera?”
  • 12:00 – Know that there will always be critical people and learn to laugh it off and move on
  • 12:25 – There will always be more people who will appreciate what you do rather than critique it
  • 12:40 – Suck it up and recognize their nastiness as a reflection of themselves, and just do you
  • 13:09 – Ask the homeowner why they bought the house and what they love and make that a focal point
  • 13:45 – Even if it’s the fact that there are two septic tanks, find a creative way to showcase it as a selling point: Are you “full of shit?” for example
  • 15:33 – Contact Information: If you are looking for a creative marketer in Naples
  • 15:42 – Website and on Facebook search “Pinky knows Naples”

3 Key Points

  1. Video is an excellent and creative way to tell a property’s story.
  2. There will always be critics – just do you.
  3. Always ask the owner what THEIR favorite part of the house is – then showcase it (unless it’s horrendous “art!”).  

Credits

Oct 3, 2017

The last thing you’d expect during a house visit is to be greeted by a house owner in his birthday suit. But, since this is the case for today’s guest, Jason Peé, tune-in to find out just how he handled this unsavory predicament. In this episode, Leigh welcomes Jason Peé, a realtor in Charleston, South Carolina. 

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience 

Time Stamped Show Notes: 

  • 00:21 – Introduction for today’s episode 
  • 00:35 – Leigh introduces Jason 
  • 00:57 – Jason is from Charleston  
  • 01:12 – Leigh shares the first time she met Jason 
  • 03:05 – Tax sales can be risky, but if you’re a long-termer, it shouldn’t be that bad 
  • 03:20 – Most people are after the interest  
  • 04:02 – Jason and Leigh both love the article about the couple who bought a street in San Francisco  
  • 04:24 – There was a property in Charleston that Jason was looking up for his client, but he had a hard time finding the owner  
  • 05:00 – Jason met the owner  
  • 06:30 – The 85-year old owner greeted Jason at his front door naked 
  • 09:00 – Jason felt uncomfortable and told his client what was happening over the phone 
  • 09:20 – Jason told the owner that he’d just leave the offer, so he can think about it 
  • 10:01 – Jason got a call from the owner two days later 
  • 10:20 – The owner told Jason that he appreciated the fact that Jason did not tell him to put on clothes because he hates clothes 
  • 10:30 – The owner told Jason that he’s open to the deal 
  • 11:00 – Jason shares some other weird experiences during a house visit 
  • 12:10 – Assumptions made about realtors 
  • 12:36 – Jason always tries to educate his neighborhood 
  • 13:12 – Jason lost everything he had during the market crash 
  • 13:31 – Jason now tries to give back to people by helping them 
  • 14:14 – Get opinions before offering your place to people who buy property 
  • 14:37 – The flip sales explained 
  • 15:42 – Ask your community who you should talk to if you need help with your property 
  • 16:20 – Realtors want to protect affordable housing too 
  • 16:39 – Jason knows just who to work with  
  • 17:06 – Jason shares about a deal that one of his colleagues had 
  • 18:53 – Jason wants investors to have fair play in the market  
  • 20:50 – Reach Jason at www.charlestonglobalpropertyshop.com or at 68 Line Street, Charleston, SC 
  • 21:18 – Jason is getting his new office on King St.  
  • 21:35 – Call or text Jason at 843-532-0128 If you have questions—even if it’s just about Charleston 
  • 23:10 – Tweet Leigh Brown for your very own crazy story in real estate  

3 Key Points 

  1. Stay professional regardless of the circumstance—don’t tell people what they should or should not do.  
  2. When selling your property, seek opinions from those who are well-versed in the industry, don’t fall prey to flip sales. 
  3. Invest in a manner that’s fair.   

Credits 

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