Being a realtor isn’t as easy as you think, especially for the newbies in the biz! Listen as Tara Christianson explains how her naivety made her spend $15,000 of her own hard-earned money for a single listing that she never even sold!
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Time Stamped Show Notes:
- 00:27 – Introducing Tara
- 00:47 – Tara started as an agent before transitioning to life as a technology and training director
- 02:25 – Tara’s first listing was a $1.7M house
- 02:55 – Her clients lied to her about the price
- 03:08 – The market started to drop
- 03:25 – Tara finally secured an offer for $1.4M
- 03:33 – By that time, Tara has invested already $15,000 in marketing
- 04:48 – The listing has been up for 6 months
- 05:02 – The owners declined the offer
- 05:19 – Why?—because they were just using their home as an ATM
- 05:45 – The owners didn’t want to get the ‘embarrassment’ of a short sale situation, so they pulled off the market
- 06:00 – Tara lost the $15,000 she sank into marketing and an additional $12,,000 in her first year of real estate
- 07:37 – Timing is everything in real estate business
- 08:25 – Homeowners don’t understand that there isn’t any expense account in real estate
- 09:36 – Sometimes, a short-sale may be the smart economic decision
- 09:56 – Reach Tara on her website or Tara@techwithTLC.com
- 10:43 – Are you a listener with a crazy story to share? Ping Leigh at www.crazyshitinrealestate.com
3 Key Points
- Think for yourself. Don’t do things just because people tell you to.
- Always know the numbers.
- Spend time developing the right marketing strategy—don’t just start marketing blindly.