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Crazy Sh*t In Real Estate with Leigh Brown

Crazy Sh*t in Real Estate!—a podcast that will shatter the HGTV-induced veneer of real estate, and celebrate the challenges of working in this wild, wacky business.
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Mar 17, 2017

In this episode, Leigh interviews Tracey Hicks, a realtor and co-owner of All Things Real Estate Store. Realtors are indeed entrepreneurs, but Tracey’s story and career shows you that there are a lot more opportunities out there than just listing and selling homes in real estate. Tune in to see how Tracey turned drab real estate signage into a business opportunity. 

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience

Time Stamped Show Notes:

  • 00:21 – Introduction for today’s episode
  • 00:44 – Leigh introduces Tracey Hicks
  • 01:03 – Tracey is located in Portland, Oregon and she’s co-owner of All Things Real Estate Store
  • 01:19 – Tracey’s store sells marketing products, signs, and etc
  • 01:48 – Tracey founded this store because she was tired of the ugly and boring real-estate supplies available
  • 03:01 – Tracey has been in real estate for 12 years before she founded her business and she still owns 50% of a brokerage, to this point
  • 03:12 - She’s still licensed, but is non-practicing since last year
  • 03:24 – Realtors are now her clients
  • 05:56 – Tracey transitioned from a realtor to a business owner
    • 06:39 – Tracey always says realtors are different breeds
    • 07:34 – Yard signs are the 2nd most important thing that gets noticed by consumers
    • 08:49 – Tracey’s customers are a mix of both baby boomers and millennials
    • 09:12 – The older clientele are as excited as the younger realtors
    • 10:32 – Tracey’s stories are now about realtors
  • 11:11 – Tracey’s latest crazy story was from a woman on the East Coast
    • 11:14 – The woman ordered a flyer box and was upset that the posts didn’t come with it
    • 11:56 – Tracey deals with realtors all across the US
    • 13:49 – Realtor is a trade name that can’t be used for free
    • 14:13 – The use of Realtor would cost Tracey $15K upfront and 15% of everything she sells
    • 15:27 – Tracey is also trademarking something now
    • 16:16 – Tracey wants people to be inspired – not to copy ideas
    • 16:50 – They got in trouble for a domain they bought on GoDaddy which was “realtorcarkits”
  • 17:37 – Another story comes from the doggy t-shirts they were selling
    • 17:48 – A woman bought a size small t-shirt for her labrador
    • 18:07 – The woman called and was upset because she got the wrong size
    • 18:35 – Tracey’s stories are not as fun as they used to be, but she’s totally okay with that
  • 18:56 – Start branding yourself
  • 19:16 – When a client chooses you to work for them, they’re working with YOU, not just because of the company or what you sell
  • 20:57 – Being a brand makes you stand out
  • 22:45 – Regular consumers also buy from Tracey’s store
  • 23:12 – Connect with Trace on All Things Real Estate Store or on Facebook and Instagram
  • 24:20 – Tweet Leigh Brown for your very own crazy story in real estate 

3 Key Points

  1. Being a realtor can open up a whole new world of opportunity for you.
  2. Finding the need and niching down can be the gateway to a new market.
  3. Work on your brand and remember that people are choosing YOU, not just your company or product.

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