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Crazy Sh*t In Real Estate with Leigh Brown

Crazy Sh*t in Real Estate!—a podcast that will shatter the HGTV-induced veneer of real estate, and celebrate the challenges of working in this wild, wacky business.
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Crazy Sh*t In Real Estate with Leigh Brown
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Jun 13, 2017

Realtors shouldn’t be under a parent-child relationship with employers. Terri empowers realtors and agents to be entrepreneurs! Terri began a support/mastermind group of realtors who act as accountability partners and offer support to one another to accomplish their goals. This is changing the industry for this team and fostering an environment of camaraderie as opposed to competition. In this episode, Leigh welcomes Terri Jeffries who has been in real estate for 23 years. She is a managing broker of United Real Estate Chicago in the suburb area in Chicago.

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience.

Time Stamped Show Notes:

  • 00:41 – Leigh introduces Terri
  • 01:05 – Terri is the managing broker of United Real Estate Chicago
  • 01:18 – Terri currently has 225 agents in the Chicago area
  • 01:23 – The brand rolled out in the Chicago market 5 years ago
  • 01:31 – Terri has been in real estate for 23 years
  • 01:54 – It’s now Terri’s job to empower her entrepreneurs
  • 02:24 – Some companies like to setup a parent-child relationship
  • 02:49 – Agents are entrepreneurs
  • 03:25 – In 1996, Terri signed up to Brian Buffini’s coaching program as an agent
  • 03:44 – 27 years later, as a managing broker, Buffini’s company had a program called “heat performers”
  • 04:17 – Terri adopted Buffini’s program and asked who wanted to participate
    • 04:28 – There were 9 women who joined Terri and Terri had her mentorship certification
  • 04:58 – Terri’s 12-week program started with the ladies’ business plan
    • 05:07 – In a few weeks, the plan will be solidified as a group
    • 05:17 – The ladies came up with the group name “P.O.W.E.R”
    • 05:48 – After the 12-week program, everyone had to write down on the wall where they needed help and wanted to be coached in
    • 06:23 – There were 9 big sticky notes with the ladies’ units and income goals
    • 06:30 – They’re still meeting after the 12-week program
    • 07:20 – The crazy thing is that they’ve set a common goal which is 182 closed transactions for the year
    • 07:44 – The group is already at 127 closed transactions
  • 08:05 – Mastermind groups are everywhere in real estate
  • 08:16 – What’s amazing with Terri’s group is they’re all in the same office
  • 08:40 – Most realtors don’t talk about where they can grow their skill set
  • 09:00 – The ladies in Terri’s group have become friends
  • 09:08 – 2 ladies from the group, Melissa and Tracy, are competing and yet they love each other
    • 09:37 – When they come to meetings, they’ll talk about how it was competing on the same listing and why they didn’t get the listing
    • 09:53 – The reasons can be talked about as a group and as a means to help each other
  • 10:12 – The group created a closed Facebook group for updates and support
  • 10:42 – Ruth, who has been in the same mentorship program with Terri, helps Terri when there’s a problem with the program
  • 11:11 – The consumer is also the real winner
  • 12:15 – There are realtors ranting about agents or other people on Facebook
    • 12:54 – “Put your own house in order”
  • 14:19 – Terri will roll out another group in the third week of June
  • 14:53 – An “Entrepreneurial mindset is so important”
  • 15:39 – Reach Terri by phone at 630-514-1459 and email
  • 16:38 – Tweet Leigh Brown for your very own crazy story in real estate

3 Key Points

  1. Mastermind groups are everywhere, but finding the right one for you takes a bit of trial and error.
  2. Realtors and agents are also entrepreneurs and they should treat every listing as their own business.
  3. It is important for realtors to help and learn from one another—it is not only nurturing for them and their career but also healthy for the industry.

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