Have you yet to experience the power of video? Well, you better hop on the bandwagon because if you haven’t noticed, video is the way of the future. Jeff Turner, an entrepreneur and consultant, had a terrible experience when selling his own home which led him to see a serious gap in the real estate market. Listen in to hear what he did about it and why video really ain’t so bad.
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Time Stamped Show Notes
- 01:00 – Introducing Jeff, an entrepreneur-in-residence with Second Century Ventures; he also consults real estate start-ups and is working with another start-up
- 03:20 - He has six kids; his 14-year-old daughter is hooked on The Office and so is Leigh’s son
- 06:00 – Jeff’s CSIRE story
- 06:10 - It’s the reason he got into real estate technology; he helped revolutionize newspaper advertising with a previous company and sold it
- 07:15 - For Valentine’s Day in 2002 he took black and white photos from his wedding and made a video for his wife
- 07:50 - In the parts where there were no people, the photos looked like video; he went into the hotel business then residential real estate for video
- 08:50 - They wanted to sell their house; he was recommended an agent and hired him; the agent wasn’t very good and only said to take one picture
- 10:50 - Jeff said he’d take the pictures and create a virtual tour; the agent never put them up online and didn’t create a flyer
- 11:45 - Jeff made his own flyers and did his own open house; they were all there because of the video
- 13:30 - A couple makes an offer to his agent, he ends up negotiating against his own agent and it was a terrible experience
- 14:35 - He dropped doing hotel shows because he saw that the real estate industry needed some help
- 18:00 – Lessons
- 08:10 - Don’t be lazy; don’t just think “the house is gonna sell anyway”
- 19:10 - Agents miss the opportunity to serve people better; it’s not about the house selling, it’s about serving people, customer service, and the right process
- 20:30 - The arguments haven’t changed in 17 years; the coronavirus is helping the industry move into more digital and video
- 22:15 - Video isn’t as scary as people think and they’re finding that out now
- 24:00 - Good agents will get better during this time
- 24:45 – Where to find Jeff: Twitter or email firstname.lastname@example.org
3 Key Points
- Every profession has mediocrity.
- You can fire a bad agent.
- If you don’t like it, fix it yourself.