240 - Social Media 101 for REALTORS with Giselle Ugarte

Your Instagram is your business card. Is it working for you? Giselle Ugarte, a Marketing Director, online educator, motivational speaker, podcaster, and influencer, drops some truth bombs on us REALTORS® when it comes to social media. Listen in to hear Giselle share what REALTORS® get wrong, how we should approach social media, and what we should (and shouldn’t share) — and learn her thoughts on boundaries and communication from a consumer standpoint. 

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• 00:45 - What REALTORS® are doing wrong on social media and can improve 
  
  • 01:05 - They don’t consider who their audience; know who you’re talking to
  • 02:00 - Your Instagram is your business card; don’t use it to vent
  • 03:30 - Make your profile and bio work for you; show your personality
  • 05:25 - Leverage video and show yourself; choose what’s personal and private
  • 06:40 - Get personal, but keep what’s private private
• 07:20 - What Giselle looked for in a REALTOR®
  
  • 07:45 - As a consumer, she was a Millennial, single female
  • 08:25 - She thought she would buy her first place with a partner
  • 09:00 - She had a lot of questions; REALTORS® can answer these questions on social media
• 12:00 - Boundaries and communication
  
  • 12:05 - She wasn’t sure of her REALTORS® boundaries around texting, calling, and questions 
  • 12:20 - Part of the frustration REALTORS® experience with clients is because they haven’t set clear boundaries for the relationship
• 14:45 - Her REALTOR® experience
  
  • 15:20 - She had a great experience and ended up buying a friend’s condo; the REALTOR® still supported them through the sale
  • 17:00 - Communication is key; remember the down-the-road referrals, too
• 18:30 - The best and worst
  
  • 19:30 - The worst: Client-trashing memes, profiles where the person behind it is unclear, profiles that look like a flyer, screenshot overload
  • 22:00 - It’s better to post one quality post a week than daily regurgitated, low-quality posts; make sure you’re compliant
  • 23:15 - Don’t worry about being perfect; done is better than perfect
  • 26:00 - Get on Clubhouse! 

3 Key Points

1. Know your audience.
2. People buy from people. 
3. Set boundaries.