What’s more fun than a drag open house? Jared Anthony, realtor and previous airline pilot, chats with us about outside the box – and super-fun – ways to sell real estate. Although he’s nailed down new and unique ways to sell, he has also learned that not every client is a good fit. When asked to sell a home full of urine jugs and dead animals, he knew it was time to pass the job off to someone else. Listen in to hear Jared’s two-cents on making a difference, burning bridges, and why realtors (clearly) aren’t always in it for the money.
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Time Stamped Show Notes:
- 01:00 – Jared’s background
- 1:25 – Jared’s in Houston, but he does business in Austin, San Antonio, and Dallas; he used to be an airline pilot and sell cemetery plots
- 02:55 – The one thing that helped him survive the first two years in real estate
- 03:05 – He’s done drag open homes and crazy things to get his name out there; he does things outside the box to sell
- 04:15 – He’s learned to watch his back and his association
- 04:30 – Drag open homes
- 04:40 – He left a big box brokerage for a marketing real estate firm called POGI that thrives on diversity
- 07:00 – They incorporate anything to stand out and make a difference; every agent gives back to a charity
- 08:30 – The right way to switch brokers
- 08:40 – Don’t burn bridges; if you want to switch brokers, do so with a respectful, up-front conversation
- 09:42 – Jared’s CSIRE story
- 10:00 – They had listed a home for a client who had passed away; they went in the house and there were jugs of urine and dead animals inside
- 10:30 – The home was disgusting; he told the family to “burn the sucker down” and didn’t get the listing
- 11:15 – Sometimes there are sales that simply aren’t a good fit; we must recognize those times as professionals
- 12:00 – You don’t have to take on every client
- 12:20 – Jared put the family in touch with a company that could clean up the house
- 13:25 – Realtors aren’t always in it for the money
- 13:48 – Jared is up-front, blunt, and caters to the client’s individual needs
- 14:20 – If you can’t meet a client’s needs, you must realize and accept that
- 14:45 – How to reach Jared: Facebook, his website com, or call/text (832)570-5726
3 Key Points
- Clients are not homogenous, so our marketing strategies shouldn’t be, either.
- Realize when a job isn’t a good fit.
- Cater to your client’s individual needs and realize when you must refer them elsewhere.