Today’s theme is “Be like Rose” – and soon you’ll find out why. Rose La Pira, a REALTOR® of 36 years in Bergen County, has some wise tips for newcomers in the industry. Listen in to learn her effective open house strategy, what she thinks about volunteer work, and why she’ll never photograph a house without a walkthrough and checklist again. 

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com. 

Time Stamped Show Notes:

• 00:50 – Introducing Rose; she lives in New Jersey and sees New York from her home windows and has been in the business for 36 years
• 02:03 – She lives minutes from New York in Bergen County, New Jersey; many people want to live in that area
• 02:20 – She’ll get her realtor emeritus pin in 4 years; it was hard to go from 7,000 square feet to a 39th floor condo
• 05:20 – What Rose has experienced along the way
• 05:40 – To pack up anything you don’t need and make sure everything is in great condition during showings and photoshoots
• 06:30 – Rose’s CSIRE story
• 07:00 -She sold a million dollar home that was beautifully staged; when she went back with a photographer, it was a mess
• 07:18 – They never photographed two rooms because they were packed with stuff
• 07:40 – She learned to always have checklists and to check out the house before the photographer comes
• 08:55 – On open houses
• 09:05 – She thinks open houses are better during odd hours for a shorter amount of time; everyone comes in at the same time and is more serious
• 11:20 – Always have a partner with you when you do an open house
• 12:05 – A message for others in real estate
• 12:30 – Get involved, be known, collaborate, and connect; the benefit is that people will want to do business with you and trust you
• 14:20 – Consumers should select REALTORS® who are involved in their community
• 15:15 – She’s happy to mentor others in the industry
• 16:05 – How to contact Rose: email RoseLaPira@remax.net, call (201)615-7232, or visit her website 

3 Key Points

• Have checklists so you don’t forget anything!
• Do something different than your competition.
• Be like Rose by getting involved and mentoring others.

Don’t sign eviction papers just because a deputy asks you to! Candy Owens, a REALTOR® in Chapel Hill, was showing a home when a deputy and an official came to the door and tried serving her eviction papers – despite the fact that she wasn’t the right person to be asking. Listen in to learn how Candy finally convinced them that she – and her clients – weren’t the homeowners, and learn why it’s so important for REALTORS® to know what’s going on in local politics. 

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com.

Time Stamped Show Notes:

• 00:50 – Introducing Candy, a REALTOR® with Berkshire Hathaway HomeServices York Simpson Underwood Realty whose office is in Chapel Hill; she’s been in the business for 10 years
• 01:45 – For the first two years she worked part-time and helped other professionals to learn the business; she still has an ongoing mentor
• 04:30 – The reality in Chapel Hill
• 04:44 – There’s not much land left for development; there’s an aging inventory and new construction is south in Chatham County
• 05:30 – The regulatory environment has impacted new construction and is the biggest obstacle
• 06:25 – Buyers and sellers don’t understand the macro-picture
• 06:42 – Schools, infrastructure, and roads have to be considered before new housing can be built
• 06:50 – Realtors must understand how local elected official decision-making affects families and the real estate market
• 10:00 – Candy’s CSIRE story
• 10:05 – She was showing a couple a house in Hillsborough; they met the husband at the house at lunchtime
• 10:40 – The doorbell rang while they were inside; Candy went to answer the door while the couple went to the backyard
• 11:00 – At the door there was a deputy and a nicely-dressed woman with a clipboard; they tried serving her eviction papers
• 12:03 – She explained that she was a REALTOR® but the lady didn’t believe her; she then tried to serve the papers to her clients
• 13:00 – They called Candy’s office, the husband’s office, and checked ID’s; she called the listing agent afterwards to let them know that the owners were getting evicted
• 15:30 – How to contact Candy: by email at owens@bhhsysu.com or by phone at (919)698-9427

3 Key Points

• It’s important to have a coach/mentor.
• Realtors need to be up-to-date on local politics.
• Don’t sign eviction papers just because a deputy asks you to!

When’s the best time to discover that your spouse has 3 ex-husbands...and they’re all dead? Why, at the closing table, of course! Phil Treadwell, a regional manager and VP of development for Mason-McDuffie Mortgage, podcaster, and co-founder of the Industry Syndicate, didn’t see the black widow until her husband did, and even then, the property still closed. Listen in to find out what happened – and learn some useful parenting tips that’ll help you raise kids that aren’t assholes. 

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com.

Time Stamped Show Notes:

• 00:50 – Introducing Phil, the VP of Development and Regional Manager for Mason-McDuffie Mortgage Corporation who has been in the industry for 15 years
• 01:36 – He’s the host of the Mortgage Marketing Expert podcast and co-founder of the Industry Syndicate
• 01:55 – He’s been all over the industry for the past 15 years
• 03:00 – Phil’s CSIRE story
• 03:15 – It’s funny how people get into the mortgage industry; Phil’s funniest story was during a closing
• 03:50 – He was working with a middle-aged couple with no kids and everything was going well
• 04:17 – They sit at the closing table and there’s an AKA form (Also Known As) that indicates if a person has ever used any other name
• 05:08 – The woman has 5 different last names on her AKA form; the husband looked over and asked what they were
• 05:25 – One was her maiden name, one was her husband’s last name, and the other three were from her three ex-husbands
• 05:30 – The husband said, “What other marriages?” and, “Where are they?”
• 05:46 – She said that they had all died and he asked how; at that point the closer suggested they leave and let them talk it through
• 06:30 – The guy came out and said they were ready for closing and nothing else was mentioned about the ex-husbands
• 07:55 – Funny ways people end up in the lending industry
• 07:50 – His favorite story is of a teller of a bank who got robbed at gunpoint twice; he tried to quit and was put in the mortgage department instead
• 09:10 – How parents can get their kids ready for their first purchase
• 09:18 – Teach the value of hard work and a good work ethic
• 10:22 – Raise kids that aren’t entitled and want to achieve goals; prepare them for the world
• 12:20 – On budgeting after you buy a home
• 12:34 – Many people ask about how to position themselves to buy a home and don’t consider the budgeting required to maintain a home once you own it
• 13:34 – Have pride and satisfaction in your purchase and teach your kids to work for what they have
• 14:40 – How to contact Phil: his website and on all social channels as @philtreadwell 

3 Key Points

• Watch out for black widows!
• You never know what’s going to happen or where you’ll end up!
• Don’t raise assholes.